The National Center for Personal Data Protection (NCPDP), for information and application, communicates about a fine of 50 thousand euros applied to the Belgian company Family Service, which distributes “pink boxes” for future parents. The fine was applied by the Inspection Service and the Belgian Litigation Chamber.
The Inspection Service and the Belgian Litigation Chamber launched an investigation into the company after it was notified that it had provided personal data to third parties, including data brokers, without valid consent of the customers. Family Service is a marketing company that distributes pink boxes that include samples, special offers and information sheets for future parents.
The Inspection Service and the Litigation Chamber of the Belgian DPA found that Family Service was renting and / or selling personal data for commercial purposes. However, these practices were not indicated in the communication to customers in a clear and comprehensible manner.
According to the data of Brussels authorities, the Family Service processes data relating to 21.10% of the Belgian population and has ordered the company to respect the protection of personal data.
The NCPDP, as the national authority for the supervision of personal data processing, emphasizes the responsibility of personal data controllers to comply with the provisions of the legislative framework on personal data protection and to ensure that personal data processing operations are in accordance with the legislation in force.